Thursday, 7 May 2015

Evaluation question 3

Our media product has aspects of the synthpop genre interweaved amongst the other aspects we have included in the product itself, this has helped us create a unique media piece that challenges and utilises the normal conventions of its genre.
                The synthpop genre usually includes music videos that have a fast pace, quickly changing between shots to keep up with the pace of the song. They also use shots that are irrelevant to the song’s lyrics and these shots are nearly always concept based, emphasizing the unique image the genre has.

                Our music video utilises some of the features of the synthpop genre as it contains many fast playing shots as a normal music video would, this helps to keep our audience interested in our video. We also kept the main focus of the music video being revolved around the artist himself which is commonly seen within the genre. We challenged the normal conventions of the genre as we used little concept based shots within our music video, focusing on narrative based shots instead. This created a unique combination of fast shots to tell the story. This keeps the audience interested in the video as a whole.

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