Questionnaire to our target audience

We have created a Questionnaire to give to our target audience so we can understand what our music video requires. The use of this questionnaire will be useful to help us understand what appeals to our target audience and what we should do to make the video effective.

1. How Old are you

• 13-16
• 17-20
• 21-24
• 24-27
• 30+

2.What Genre of Music do you listen to

• Hip Hop    
• Classical
• Rock
• Heavy Metal
• R'n'B
• Other.....................

3.Where do you first hear about music videos 

• Word of Mouth
• Music Programs
• Radio
• Internet
• Other..................... 

4. What tempo of music video do you like

• Very Fast
• Fast 
• Medium
• Slow

5. What type of music video do you like

• Narrative (tells a story)
• Performance (the artist or band is performing)
• Concept (unusual or obscure) 

6. Would you go out of your way to watch music videos 

• Yes 
• No

7. What would you say is your favourite music video and why

-------------------------------------------------------------------------

8. How many times a week do you listen to music videos

• 0-1
• 2-3
• 4-5 
• 6-7
• 8+

9. How long do you prefer music videos to be.

• Under 2:00  
• 2:00 - 2:59
• 3:00 - 3:59
• 4:00 over

10. What is your least favourite genre

• Hip Hop    
• Classical
• Rock
• Heavy Metal
• R'n'B
• Other.....................

Analysis of "Waves" by Mr Probz (Robin Schulz Remix)

Mr Probz - Waves

Shots

Extreme long shot = 0.00 - 0.04
Extreme Long shot = 0.05 - 0.10
Close up = 0.11 - 0.11
Long shot = 0.12 - 0.14
Long shot = 0.14 - 0.16
Long shot = 0.16 - 0.17
Long shot = 0.17 - 0.19
Mid shot = 0.19 - 0.21
Mid shot = 0.21 0.22
Mid shot = 0.22 - 0.25
Long shot = 0.25 - 0.27
Long shot = 0.27 - 0.29
Close up = 0.29 - 0.32
Long shot = 0.32 - 0.35
Mid shot = 0.35 - 0.37
Close-up = 0.37 - 0.39
Mid shot = 0.39 - 0.43
Close-up = 0.43 - 0.45
Mid shot = 0.45 - 0.47
Mid shot = 0.47 - 0.48
Mid shot = 0.48 - 0.50
Long shot = 0.50 - 0.53
Long shot = 0.53 - 0.55
Long shot = 0.55 - 0.57
Mid shot = 0.57 - 0.59
Long shot = 0.59 - 1.01
Close-up = 1.01 - 1.04
Close-up = 1.04 - 1.05
Close-up = 1.05 - 1.06
Close-up = 1.06 - 1.08
Close-up = 1.08 - 1.09
Close-up = 1.09 - 1.10
Long shot = 1.10 - 1.11
Long shot = 1.11 - 1.13
Close-up = 1.13 - 1.15
Mid shot = 1.15 - 1.16
Mid shot = 1.16 - 1.18
Long shot = 1.18 - 1.19
Long shot = 1.19 - 1.20
Mid shot = 1.20 - 1.22
Mid shot = 1.22 - 1.22
Mid shot = 1.22 - 1.24
Mid shot = 1.24 - 1.27 (Flicks between two shots)
Mid shot = 1.27 - 1.29
Close-up = 1.29 - 1.32
Close-up = 1.32 - 1.39
Close-up = 1.39 - 0.41
Mid shot = 1.41 - 1.43
Close-up = 1.43 - 1.45
Mid shot = 1.45 - 1.47
Mid shot = 1.47 - 1.50
Mid shot = 1.50 - 1.53
Mid shot = 1.53 - 1.54
Mid shot = 1.54 - 1.56
Mid shot = 1.56 - 1.58
Mid shot = 1.58 - 2.00
Mid shot = 2.00 - 2.01
Mid shot = 2.01 - 2.03
Mid shot = 2.03 - 2.04
Mid shot = 2.04 - 2.06
Long shot = 2.06 - 2.08
Mid shot = 2.08 - 2.09
Mid shot = 2.09 - 2.10
Long shot = 2.10 - 2.12
Mid shot = 2.12 - 2.15
Mid shot = 2.15 - 2.17
Mid shot = 2.17 - 2.18
Mid shot = 2.18 - 2.19
Long shot = 2.19 - 2.21
Mid shot = 2.21 - 2.22
Mid shot = 2.22 - 2.24
Long shot = 2.24 - 2.26
Mid shot = 2.26 - 2.27
Close-up = 2.27 - 2.34 (Flicks between two shots)
Mid shot = 2.34 - 2.36
Mid shot = 2.36 - 2.38
Mid shot = 2.38 - 2.39
Long shot = 2.39 - 2.44
Mid shot = 2.44 - 2.46
Close-up = 2.46 - 2.47
Mid shot = 2.47 - 2.49
Mid shot = 2.49 - 2.51
Mid shot = 2.51 - 2.54
Mid shot = 2.54 - 2.56
Mid shot = 2.56 - 2.59
Mid shot = 2.59 - 3.01
Mid shot = 3.01 - 3.03
Long shot = 3.03 - 3.05
Mid shot = 3.05 - 3.08
Long shot = 3.08 - 3.09
Mid shot = 3.09 - 3.10
Mid shot = 3.10 - 3.12
Close-up = 3.12 - 3.13
Mid shot = 3.13 - 3.16
Mid shot = 3.16 - 3.17
Close-up = 3.17 - 3.20
Close-up = 3.20 - 3.22
Close-up = 3.22 - 3.26
Mid shot = 3.26 - 3.37
Close-up = 3.37 - 3.38
Long shot = 3.38 - 3.43
Long shot = 3.43 - 3.50

Techniques

Close-up- The shot is filmed closely to a person or object.This can show a face to see expression or illuminate the importance of an object.
Mid shot- This shot is filmed further than the close-up, it generally shows the upper half of a person. This can show more of the person and more of what they are wearing to give an idea of what the person is like.
long shot- This shot is filmed from a distance and generally shows a multiple people. this can demonstrate body language and interaction.
Extreme long shot- This shot if filmed from such a distance that it can contain whole buildings, the setting or environment. This can be used to show the surroundings and establish the scene of the video.

Examples from this video

In this particular music video all the close-ups were used to show the facial expressions of the main male character or the main female character. During the beach scenes there are lots of close-up focusing in the mans face to show how stressed he is since he has just washed up onto a beach. One example of where this is used is when you see the mans face covered in sand at 0.30. Other close-ups are used within the flash backs where they shows the relationships of the two characters.

The mid shots used in this are used to explain what is happening in the in the narrative. These kind of shots are perfect for this because you are able to fit a lot in a these shots but its not to far back that the audience cannot not see any movement or facial expressions. One example of this is at 0.47 where the main character is drinking out of a coconut because he has been stranded on an island and is trying to survive.

In a music video long shots can be used to show a group of people (normally dancing). This can get the audience attention because normally dance routines are eye catchy. The long shots in this music video are used to show the man and the situation he is in at that particular instance. e.g. at one point there is a long shot of the man lying down in the sand where you are able to see his entire body. This tells the audience that he has been washed up onto the beach and is now stranded. Long shot are also used to display the relationship of the man and the woman. It seems that more long shots are used when the man and woman are angry at each other. This can be linked to how their relationship is falling apart.

The use of extreme long shots are used a lot in this music video. An extreme long shot is normally used to show the setting of the video. A long shot in music video can be used as a transition from scene to scene. e.g in this music video you can see the man walking on the beach then a long shot of the sea appears, after this it cuts back to the man trying to get a coconut out of a tree. In this example a long shot was used to speed up the course of time because the only information the audience need are key parts.

Advertisement Methods

Celebrity Branding

''Kanye West, Drake and Bruno Mars to headline Wireless Festival 2014''

This is an example of celebrity branding being used by newspapers, the newspaper advertises the wireless concert and the artists performing in it Kanye West. This advertises him as it means that he'll get more exposure because there newspaper gets shared 29.4 million times which means they'll all know that he is performing. 

Conventions of different genres

Marketing techniques

Moodboard of the Synthpop Genre

Lyrics Analysis